Marketing 101
for
midlife entrepeneurs
MARKETING ESSENTIALS
Get to grips with the marketing fundamentals you need to launch your business
So many times people say they have a business idea and they need to start advertising it. But there are lots of things to consider BEFORE you promote your business. I can help you clarifiy the key elements of your business and create a plan for how you'll reach and retain those all important customers.
STEP ONE
Strategy
Is your idea a viable business opportunity that will make you money or is it just a hobby? Do you know where your idea fits in the market? Have you thought about what's keeping your ideal customer up at night?
Who even is your ideal customer and how will you reach them?
You need know all this and more before you launch.
STEP TWO
Tactics
Branding, advertising, digital marketing, social media? What's the 411? Learn the best channel for you to get your ideal customers to know, like and trust you. Make sure you understand the basics so you're not fumbling in the dark.
STEP THREE
Implement
How will you consistently solve your customer's biggest problem? What willl you do to engage with them so they buy from you and become your biggest cheerleader? I can help you think about this.
I won't tell you what to do, rather I'll work with you to help outline the direction for your business and provide the marketing know how you'll to need to build on
I'm here to share my marketing knowledge and experience to help you get your business idea off the ground.
Thinking about starting a business?
Then you need to do some planning!
If you've found me you may be somone in midlife keen to start your own business.
Someone who’s felt for a while it’s time to get out of the rat race, to work for yourself, have more control over when and where you work and do something you love every day.
Maybe you’ve got a business idea buzzing around in your head. Perhaps you’ve already got a side hustle going on. Either way, you’re keen to explore the next step to turn it in a real business.
Sure you could take a leap of faith and just go for it but you keep putting it off because deep down you know marketing is something you should pay attention to but don’t know the first thing about it.
Business planning, marketing planning, branding, digital marketing, copywriting? It all sounds like gobble de gook.
That’s where I come in.
For years I worked in corporate marketing developing marketing activity or major UK brands. I have extensive real life experience that could save you time and money when thinking about setting up your business. I can help to reassure you that your idea is a sound one before you leap into the unknown.
Wouldn't you want to launch your business knowing you're giving it your best shot and the confidence you can promote it yourself?
IT'S TIME TO
Live midlife to the full
You've got the power to redefine what success and happiness look like for you. So why wait? Let's make this chapter of your life the best one yet.
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